Vegetarian burrito is the second most-ordered item chain-wide and is inspiring execs to push more veggie options.
Taco Bell revealed that the meatless bean burrito is a top seller at chains nationwide. “Our bean burrito is our second-most sold item on our menu—so even people who are not vegetarians are eating vegetarian at Taco Bell,” spokesperson Alec Boyle said. Taco Bell recently debuted a vegetarian menu—the first to be certified by the American Vegetarian Association—and promoted its 13 vegetarian offerings through their “How to Eat Veggie” guide. The company is one of many fast-food chains looking to capture growing customer demand for alternatives to animal products including Subway, Wendy’s, and Chipotle. The bean burrito can be made vegan by ordering it “fresco style.”