Just last year, an article in Nation’s Restaurant News revealed that fast-food giant McDonald’s was closing 350 stores worldwide. The company’s net income had declined by a whopping 33 percent from the previous year.
Now a new article by Business Insider spotlights increasingly frustrated McDonald’s franchise owners and their belief that the company could be in its “final days”:
More than a dozen franchisees expressed frustration with McDonald’s management, saying that CEO Steve Easterbrook’s turnaround plan—which includes initiatives like all-day breakfast and a shift to digital ordering kiosks—is a distraction from the core issues of McDonald’s, like food quality and customer service.
Undoubtedly, McDonald’s animal welfare practices and lack of quality veg options have played a part in the company’s downward spiral.
Following graphic undercover footage by Mercy For Animals exposing horrific animal abuse at multiple McDonald’s egg suppliers, the company committed to phasing inherently cruel battery cages out of its U.S. and Canadian egg supply chains. This commitment has the potential to spare nearly 8 million birds per year from a life of suffering.
Unfortunately, McDonald’s has not yet extended its animal welfare policies to chickens raised for meat. This is despite the fact that recent hidden-camera footage taken by MFA at a McDonald’s Chicken McNuggets supplier exposed birds beaten with nail-spiked clubs and chickens bred to grow so fast they frequently died from organ failure.
If McDonald’s is to craft a worthwhile “turnaround plan,” it would do best to follow in the footsteps of Ikea and White Castle, which have both added meatless versions of signature dishes to their menus.
Tell McDonald’s yourself. Click here to sign a petition urging the company to offer a meatless option.
Ready to make the switch to a vegetarian diet? Click here to order your FREE Vegetarian Starter Guide today.