Vegan food company is now the maker of the most popular fruit bar (not) on earth.
After being successfully sent on a cargo mission to the International Space Station (ISS) earlier this month, That’s it. are officially the first vegan, two-ingredient, gluten- and GMO-free fruit bars to be launched into space. The snack was personally requested by astronauts readying for a five-month mission aboard the ISS and had to undergo extensive testing at NASA’s food lab to ensure its suitability for zero-g travel. “It’s exhilarating to think our product will actually be in orbit, providing a daily serving of fruit to an astronaut,” said That’s it. founder Lior Lewensztain. “This is a tremendous application of our vision to improve the quality of life worldwide by making fruit and its benefits accessible everywhere—now even in space.”