In a trippy — or perhaps, “space-y” — form of marketing, the folks at 20th Century Fox has partnered with Mail a Spud to let fans of “The Martian” ship an unpackaged potato through the mail to a friend — or enemy. Whatever floats your root vegetable boat.

Apparently, without giving any spoilers away, potatoes play an important part in the new movie that opens today (Oct. 2). In the flick, Astronaut Mark Watney (played by Matt Damon) finds himself left for dead and alone on Mars. But he’s not dead. So, in order to survive, Watney must grow food on Mars, which includes potatoes.

“Send your friend or yourself a potato courtesy of Mark Watney,” the studio promotes on the movie’s website. “Be one of the first 1000 people to follow the link to and use the discount code ‘MARTIAN’ to send a potato for free.”

Well, it’s free for you, perhaps, but with each stamp costing around $4, Fox is coughing up at least $4,000 to offer the starchy treat, which is no small potatoes (pun intended!).

So you’re probably thinking, why would you want to go through the hassle and send a potato anyway? Well, as Mail A Spud’s website says, “Why the hell not! Potatoes are nutritious, delicious, and hold up amazingly well when being shipped across the country. They’re also gluten free!”

As vegetarians and vegans know, potatoes are incredibly tasty and, with the fall season coming into full swing, they are definitely a great addition to any meal, or just make a really great snack.

Oh, there’s just one tiny detail: a message attached to each potato package advises against cooking or eating it after its trip through the postal system.

Well, at any rate, it’s one heck of a PR campaign.

Source: ‘The Martian’ Asks You to Send a Potato to a Friend | Ecorazzi