Prince William is set to deliver a rare speech on Chinese television to discuss the need to curb the illegal wildlife trade.

The Duke of Cambridge’s 10-minute speech will be filmed in London in mid-October during a half-hour discussion program called “Let’s Talk”.  It’s probably not a coincidence that William will make his speech on the eve of Chinese President Xi Jinping’s State visit to Britain.

The speech will air on CCTV1, which is the station with the largest audience in China. Earlier this year, the Prince visited China and concluded his trip by condemning illegal wildlife trafficking and calling on the country to be a world leader in the fight against it. And just last December, the Prince revealed his intention to target China, a country with the highest demand for illegal wildlife products, like ivory, in front of the World Bank.

Conservationists are hopeful that the president’s visit and China’s televised airing of William’s speech will increase chances of the Chinese government announcing new measures to halt the demand for ivory and other animal parts used either to make trinkets or traditional medicines.

A Kensington Palace statement said: “The Duke is grateful to have this opportunity to explain how people around the world must work together to save some of the planet’s most critically endangered species before they are lost forever. He considers this issue an important test for his generation’s ability to solve the much more complex global challenges it will face in the decades to come.

“He was pleased to raise this issue with the President of China when they met in Beijing earlier this year and has been encouraged by China’s willingness to play its part in the fight against the illegal wildlife trade.”

Prince William’s speech is set to air three weeks after his recording.

Source: Prince William to Speak Out Against Ivory Trade on Chinese Television | Ecorazzi