eggs-times-square-592x399The Humane Society of the United States is taking its war against Costco to the streets. More specifically, to one of the most famous streets in the world.

Starting this week, the animal rights organization is broadcasting graphic video footage from a recent undercover investigation that revealed inhumane conditions at a major Costco egg supplier on a 1,700 square foot video billboard in Times Square.

“Costco lets its egg suppliers lock chickens in cages,” the video tells viewers, directing them to humanesociety.org/costco, where supporters can use an automated system to call the company and ask it to eliminate the extreme confinement from its supply chain.

“Egg-laying hens in the Costco supply chains are locked in cages so cramped that they can barely move an inch their entire life,” Paul Shapiro,the Humane Society’s vice president of farm animal protection, told CBS News. “Birds are dying in cages and being left to rot, with survivors laying eggs for human consumption on top of mummified corpses, and other hens trapped in the wire of their cages, dying of dehydration because they can’t reach their water just inches away.”

The video, which is displayed on Broadway between 46th and 47th streets, comes eight years after Costco publicly indicated it would create a timeline for getting rid of the inhumane chicken cages from its egg supplier.

Despite public outcry from celebrities like Brad Pitt and Ryan Gosling, the major food chain has yet follow through with their commitment.

So now the HSUS has pulled out the big guns with the launch of its Times Square billboard. With more than 300,000 pedestrians entering the New York City landmark each day, the video is sure to add some much-needed pressure to the campaign.

You can watch HSUS’s video, here:

Times Square Billboard Targets Costco | Ecorazzi.