In its latest marketing scheme, Burger King has reached a new level of offensiveness with Gloria, a chicken who “chooses” whether or not Chicken Fries will be served at a Burger King location via food bowls that read “Yes” and “No.”
An Adweek article states that according to Burger King, “Gloria has the final word. She can’t be bought, seduced, or swayed. After the decision, fans can take celebratory or sad-face photos with her.”
Chickens are incredibly intelligent beings, capable of great joy and suffering. This publicity stunt shows Burger King’s blatant disregard for the welfare of chickens, even insinuating that Gloria sometimes “chooses” to support the torture of fellow chickens.
Chickens on today’s factory farms face horrific abuse and neglect. In fact, a recent Mercy For Animals undercover investigation at a poultry slaughter facility documented birds having their fragile wings and legs broken as they were violently shackled upside down and birds having their throats sliced open while still conscious and able to feel pain.
You can watch the investigation here:
The best thing that consumers can do to reduce the suffering of chickens on modern farms is simply to stop eating them. For delicious recipes and tips on making the transition to a plant-based diet, check out ChooseVeg.com.