Sam-Simon1He may already have an excellent record when animal activism, but “The Simpsons” co-creator, Sam Simon, has done it again. With a little behind-the-scenes help from PETA, he recently purchased a working chinchilla farm in order to rescue its furry residents.

Simon — who has a long history of involvement with animal charities such as Sea Shepherd – is said to have paid $50,000 to buy the farm from its 90-year-old owner, Lurlie Adams, who has signed a contract to say that her land will never again be used to raise Chinchillas.

According to Reuters, Simon walked through the rows of cages, saying to the animals, “This is your last day of abuse. This is your first day of freedom.”

He also took to Twitter to talk about the experience, posting the following photo, along with the caption, “It was a hellhole.”

Sam-Simon-Chinchilla-FarmAll 425 rescued chinchillas were taken to the Oceanside and San Diego branches of the Humane Society, where they will live in much larger cages until they’re adopted. Simon also donated $100,000 to help look after these chinchillas while they’re waiting to go to their forever homes.

Simon told Reuters, “I have a desire to help animals. The question of whether it makes financial sense, it’s my money and I get to do what I want with it. It’s an expensive hobby I picked up at the end of my life.”

Sam Simon Buys Fur Farm to Save Chinchillas | Ecorazzi.