After last night’s premiere episode of Showtime’s 7 Deadly Sins, viewers know that the Heart Attack Grill—which was targeted for gluttony, one of the seven deadly sins—has a devastating impact on its patrons’ health. Now, PETA plans to highlight the restaurant’s devastating impact on the cows and pigs who are killed for its cheeseburgers and bacon by placing its new billboard reminding people that animals value their lives (even if the Heart Attack Grill’s customers don’t value theirs)  and don’t want to die.


PETA is negotiating with Las Vegas–area outdoor advertisers and hopes to secure placement as close as possible to the restaurant.

A heart attack could stop the heart of a person who chooses to eat Heart Attack Grill’s fat and cholesterol-laden food—and the hearts of the animals who are killed to make the food definitely stop. PETA’s billboard will remind diners that bacon cheeseburgers aren’t just unhealthy—they’re also the products of immense animal suffering.

Most cows raised for food spend their lives on massive, filthy feedlots, while cows on dairy farms are repeatedly impregnated and then traumatically separated from their newborn calves until their bodies wear out and they’re sent to slaughter. At slaughterhouses, animals are hung upside down and have their throats slit, often while they’re still conscious and able to feel pain.

Since meat, eggs, and dairy products are inhumane and unhealthy–they contain no fiber and are loaded with artery-clogging saturated animal fat and cholesterol—people with good hearts eat great-tasting vegan foods. Studies show that vegans are less likely to suffer from heart disease, diabetes, obesity, and cancer than meat-eaters are.

Heart Attack Grill’s Appearance on Showtime Series Prompts PETA Ad | PETAs Blog | PETA.